Hi everyone! My name is Tzippi. I’m a mother of four, a dedicated vegan, and lover of all things nutritious and delicious. I’m an American-born Israeli and I grew up eating peanut butter.

When I created the Cheeky Monkey Peanut Butter Puffs brand in 2010, I wanted to introduce this wonderful, healthy, organic and naturally gluten free snack that Israeli kids grow up eating, to the rest of the world. I knew that Israel has one of the lowest percentages of peanut allergy in the Western world and that the reason for it was the early introduction of a peanut-based food to babies. It was obvious to me, but very difficult to convince people about this.

Since the 1990’s, doctors have been telling parents to withhold peanut-based food from infants as a way to reduce their risk of developing peanut allergy. By 2008, it appeared that this strategy was actually increasing the number of peanut-allergic kids.

So when the results of the "Learning Early About Peanut (LEAP)" Study were published in February 2015, I was very excited.

The study, conducted in Kings College in London over the course of six years, proved that eating peanut food actually reduces the risk of developing peanut allergy in high-risk infants, and recommended starting feeding of peanut food as early as four months of age for low-risk infants.  Unfortunately, because word has been slow to spread and parents have grown so accustomed to the outdated recommendation, in the nearly two years since the study was published, little has changed. Following the guidelines of the study can prevent the development of peanut allergy in as many as 65,000 children every year, in the United States alone! Peanut allergy prevention can mean a life without fear for so many children and their families, because a life with peanut allergy is really scary. It is a life in which every birthday party is stressful, every class trip is a possible danger. Foods like granola bars, trail mix, even chocolates, can be life-threatening to a child with peanut allergy. 

Cheeky Monkey Peanut Butter Puffs, with their peanut protein and melt-in-your-mouth quality, are the absolute perfect first peanut food for infants. They really are the best way to introduce a peanut-based food to a baby. The ingredients are organic certified, so if a child does have some sort of reaction, there is no confusion as to whether it is to the peanuts or to chemicals or pesticides, because there are no chemicals or pesticides.

Cheeky Monkey Peanut Butter Puffs is the world's healthiest, most nutritious, cleanest snack around. Organic certified and non-GMO, naturally gluten free, with no added sugar, full of protein and absolutely delicious.

I love them, my family loves them and so will you and your family!

Tzippi

 

 

 

 

Tzippi